This week was primarily focused on the attention economy and the everlasting effect it has.
In a paradigm that all of us are familiar with, people’s main consumption of media came from television and radio. This is called ‘legacy media’, a concept focused on the delivery of information and knowledge to consumers.
Due to a significant paradigm shift of giving users the opportunities and capabilities of the internet, every user on the internet can broadcast almost anything to almost anywhere with a few clicks of a mouse or trackpad or a finger.
YouTube is a key component in this paradigm shift as it created a foundation for a new way to access this knowledge and information. But since there is a lot of choice as to what we watch on the internet, us users are encouraged to choose whatever we’d like to watch.